Ideas For Marketing Your iPhone Application

Marketing your mobile application can be half of the battle. With over 100,000 applications in the iTunes App Store, it is crucial that you spend time devising a marketing plan for your application. Check out these ideas below on how to successfully market your mobile application.
* Making frequent updates to apps to increase App Store visibility This can be an easy marketing technique and can definitely add extra exposure to your application. It keeps your customers engaged and also allows you to improve upon your mobile app while marketing it at the same time!
* Offering a "lite" version of their paid app to stimulate trial This can be effective to help increase your sales as if a user likes your trial app they are far more likely to purchase your full paid version of the application. This is highly recommended for mobile games and higher priced apps.
* Submitting their app to review blogs
This can make and break your app. If you get favorable reviews its fair for you to expect an increase in sales. But if you receive dis-favorable reviews it will only count against you.
* Making price cuts to stimulate demand
This is an old fashion marketing technique. You can create a sale or 50% off coupon and make your customers feel like they're getting a deal on your mobile app. This marketing technique is recommended after your initial marketing to help recreate customer interest.
* Purchasing advertising on other websites
* Purchasing Google AdWords to attract buyers
* Purchasing / trading for in-app advertising
* Hiring paid Public Relations help This is my personal favorite marketing technique. Public relations helps build brand legitimacy and helps sell your product while informing the public about it at the same time. Invest your time and resources into a excellent press release that is newsworthy and you may find your app featured on all the top technology blogs!
* Search Engine Optimizing (SEO) supporting websites
Before you begin selling your mobile app make sure you spend some time and create a marketing plan to get your app the attention it deserves. With so much competition out there, marketing can be half the battle!
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